Homeowner status
Ownership criteria can be built into the campaign so renters do not become billable appointments.
Solar ads can burn budget when leads are renters, outside your service area, or not ready for the conversation. Demand Prism runs campaigns, AI follow-up, and booking flows around ownership, geography, utility context, roof fit, and appointment confirmation.
$299 setup. After that, our fee is tied to qualified booked appointments. See how the model works
The campaign should separate curious clicks from homeowners who can realistically consider an installation.
Ownership criteria can be built into the campaign so renters do not become billable appointments.
Targeting and questions can reflect where you install and what market conditions matter.
Savings, financing, incentives, and tax credit language should be reviewed before ads launch.
A billable appointment needs a real name, phone number, address, date, and time under the written rules.
The first review covers your service area, qualification rules, offer, appointment capacity, and ad budget.
Book a free growth review